Privacy Policy

At Guildhouse Toronto, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, shop in our store, or participate in our events and activities.

Scope of This Policy: This policy applies to all personal information collected through our website at guildhousetoronto.com, our physical store location, online purchases, event registrations, newsletter subscriptions, and any other interactions you have with Guildhouse Toronto.

Your Consent: By using our services, you consent to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

We collect several types of information from and about users of our services, including information by which you may be personally identified and information that is about you but individually does not identify you.

Personal Information: We may collect the following types of personal information:

• Name, email address, postal address, and telephone number
• Payment information including credit card numbers and billing addresses
• Account credentials such as usernames and passwords
• Age and date of birth for event participation and compliance
• Gaming preferences and purchase history
• Communication preferences and subscription choices
• Event participation records and feedback
• Customer service interactions and correspondence

Automatic Information Collection: We automatically collect certain information when you visit our website, including:

• IP address, browser type, and operating system
• Pages visited, time spent on pages, and navigation patterns
• Referring website addresses and search terms used
• Device information including screen size and connection type
• Cookies and similar tracking technologies data

We use information that we collect about you or that you provide to us for various business purposes, including to provide our services, improve our offerings, and communicate with you.

Primary Uses:

• Processing and fulfilling your orders and purchases
• Managing your account and providing customer service
• Facilitating event registrations and participation
• Sending newsletters and promotional communications you've requested
• Personalizing your shopping experience and product recommendations
• Improving our website, products, and services
• Analyzing usage patterns and customer preferences
• Preventing fraud and ensuring security
• Complying with legal obligations and resolving disputes

Legal Basis for Processing: We process your personal information based on various legal grounds including your consent, contract performance, legitimate interests, and legal compliance requirements under Canadian privacy laws.

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in certain limited circumstances as outlined below.

Service Providers: We may share your information with trusted third-party service providers who assist us in operating our business, including:

• Payment processors and financial institutions
• Shipping and logistics companies
• Email marketing and communication platforms
• Web hosting and cloud storage providers
• Analytics and website optimization services
• Customer support and help desk platforms

Legal Requirements: We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety, or that of our users or others.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this policy.

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Security Measures:

• SSL encryption for all data transmissions
• Secure payment processing through certified providers
• Regular security audits and vulnerability assessments
• Restricted access to personal information on a need-to-know basis
• Employee training on privacy and security best practices
• Secure data storage with regular backups and monitoring
• Incident response procedures for potential security breaches

Limitation of Security: While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to using industry-standard practices.

You have certain rights regarding your personal information under Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

Your Rights Include:

• The right to access your personal information we hold
• The right to request correction of inaccurate information
• The right to request deletion of your personal information
• The right to withdraw consent for certain uses of your information
• The right to opt out of marketing communications
• The right to request information about how we use your data
• The right to file a complaint with privacy regulatory authorities

Exercising Your Rights: To exercise any of these rights, please contact us using the information provided at the end of this policy. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.

Account Management: You can update your account information, communication preferences, and privacy settings at any time by logging into your account or contacting our customer service team.

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website usage, and provide personalized content and advertisements.

Types of Cookies We Use:

• Essential cookies required for website functionality
• Performance cookies for analytics and site optimization
• Functional cookies to remember your preferences
• Marketing cookies for targeted advertising (with consent)
• Social media cookies for content sharing features

Cookie Management: You can control cookie settings through your browser preferences. However, disabling certain cookies may affect website functionality and your user experience.

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and resolve disputes.

Retention Periods:

• Account information: Retained while your account is active
• Purchase records: 7 years for tax and accounting purposes
• Marketing communications: Until you unsubscribe
• Website analytics: 24 months from collection
• Customer service records: 2 years from last interaction
• Event participation records: 1 year after event completion

Automatic Deletion: We have implemented automated processes to delete certain categories of personal information when retention periods expire, ensuring we don't keep your information longer than necessary.

Deletion Requests: You may request deletion of your personal information at any time, subject to our legal obligations and legitimate business needs. We will inform you if we cannot fully comply with a deletion request and explain the reasons.